Which products actually make money on bol.com?

Wholesalers

Upload your Excel/CSV price list; columns are detected automatically and the template is set once. The wholesaler directory and shared pool live on the same screen.

It does not place orders with the wholesaler; it reads the list. In the shared pool only lists that were shared and approved are visible.

Profitability analysis

Net profit including commission, shipping or LVB fees and VAT. Maximum buy price, margin and monthly profit potential per product, in one table.

An EAN that does not match is never invented; it is reported as unmatched. The calculation rests on the purchase price you enter and the commission we measure.

Favorites

Track the products that come out profitable. Get told when the price, the competition or the wholesale cost moves.

It is a watchlist: it never orders or changes a price on its own.

Products

Search a 1.8-million-product catalog by EAN, brand, category or price. Every row carries a monthly sales estimate, seller count and price history.

The catalogue is not all of bol, only as much as we have crawled. The sales estimate is our own measurement — not a figure published by bol.

Categories

Market size, median price, the 10th–90th percentile price band, sellers per product and the leading brand's share — at category and brand level.

If measurement coverage falls below threshold, market size is left BLANK. That doesn't mean there is no market — it means we couldn't measure it.

Best Sellers

Best sellers per category. You see where demand sits before you commit to a product.

Not bol's official ranking — our own measurement.

Products › Best Sellers

Search Terms

Which search terms are rising and which are fading. Catch the seasonal wave before it passes.

It shows the trend, not absolute search volume.

Niches

Category–price pockets with demand but few sellers. Find the gap before you walk into the crowd.

It tells you competition is thin, not that the niche will be profitable — profit is what the analysis calculates.

Search Terms › Niche

Partners

Send a product that came out profitable to the person you work with: the product card goes out as a WhatsApp link or as e-mail text. Who received what stays in your own ledger.

The ledger is yours alone and is never opened up to the shared wholesaler pool. It gives your partner no access to the panel — only the product card is shared.

Settings › Sharing

Purchase Orders

Raise the order to your wholesaler from the panel; as goods arrive the lines close one by one. Every batch's purchase price is written into the cost ledger and its history is kept.

No FIFO or batch-level costing: the profit calculation treats the latest purchase price as the cost.

Stock & Ordering

Stock ÷ sales velocity = days of cover. Count the lead time back and you get the reorder date. Seasonal planning comes from the same three numbers on the same screen.

It tells you the order date; it does not place the order for you.

Goods-in

Scan the barcode and the open purchase line comes up; enter the quantity, scan the shelf and it moves into stock. Handheld terminals, keyboard-wedge scanners and a phone camera all work.

There is no offline queue — the warehouse needs internet; if the connection drops, the step fails on screen.

Warehouse › Goods-in

Warehouse

Stock movements, counts and locations, tied to the inventory value that feeds your profit calculation.

It is not a WMS. The boundary is stated on the screen itself.

Shelf / Bin

You define location codes and the picking order; it prints Code128 shelf labels as a PDF, and you move goods from shelf to shelf.

Stocktaking is per product; there is no shelf-level count.

Shipments to bol (LVB)Beta

Plan the shipment going to bol's warehouse, announce it to bol and follow its status from the panel.

The first live announcement has not been verified yet, hence beta. Physically moving the boxes stays with you.

My catalogue

Every offer you have, selling or not. Buy box share, competitor price, offer health and threshold/profit columns product by product; competing sellers' stock sits in its own tab.

Competitor stock is measured on request; it is not tied to a continuous scheduler.

Repricer

Rule-based repricing: it chases the Koopknop while protecting your floor, and probes the price upward once the buy box is won. You set rules one by one or in bulk.

One rule per store. A bulk rule does not write the floor price or the target — those stay per product.

Koopknop

The offers where the buy button sits with a competitor, sorted by missed visits. Price advice per row: how to win the box without going under your floor price.

bol awards the buy box; the panel only shows which offer is behind and why.

My catalogue › Koopknop

Content

A missing-field score shows why an offer falls behind in search results. The title, description and brand you fix are written to bol in one click through the extension.

Only title, description and brand are written; bullets and attributes are not. What writes is always your own browser — the extension only reads on bol pages.

Advertising

Your Sponsored Products report plus the one column that changes the decision: break-even ACOS. bol can't compute it because it doesn't know your buy price — we do.

Read-only. Campaign management stays in bol's dashboard.

Rankings

Shows where your product ranks for which search term, how much of its visibility is organic and what changed week on week. My Store says "what earns"; this screen says "why".

bol returns rank data for only part of the catalogue (~6 per cent at the first measurement). Where the denominator is incomplete the organic visibility share is NOT written — the cell stays empty.

Order Desk

Orders land on the desk the moment they arrive, sorted by urgency. bol's shipping label, the NL/EN packing slip (with EAN-13 and QR code) and the pick list in shelf order are all on the same screen; you see who on the team took which order.

Buyer data is anonymised after 14 days. The shipping label is not printed from the phone; you get it on the desktop.

Customer Questions

Customer questions gather at one desk: who took it and how much of the answer window is left. As the deadline nears, the bell badge warns you; you send the reply through your own SMTP.

bol has no questions API — questions are read from your mailbox (IMAP). Sending over SMTP is off by default; you turn it on.

Customer Invoices

Issue an invoice for an order: multi-rate UBL, credit note, your own logo and numbering series. It sends over the Peppol network (via Docnaut), and you can upload it to bol as well.

If the buyer's Peppol address is not in the directory, the invoice is not sent over Peppol. This is not your subscription invoice — it is the invoice you issue to your own customer.

Returns

Return rate and what it costs you. See at a glance which product leaves its profit on the returns desk.

It shows the return reason as far as bol provides it; bol decides on the return.

Comments

Not the lifetime score, but the average of the reviews RECEIVED IN THE PERIOD. A drop past your threshold turns into an alert; the intervention tab shows which product is hit by which review.

We do not send review-invitation e-mails: bol hands over the customer address as its own relay address, and no marketing goes through it.

Shipping

Shipping cost from parcel size and tariff — this is the figure that enters your profit calculation.

It is not a carrier integration.

Settings › Shipping

My store

Units, revenue and profit for the products that actually sell. Which one carries you and which one only makes revenue — shown separately.

The period comparison is our own measurement; because of day boundaries it may not match bol's own dashboard figure exactly.

Profit & Loss

Measurement, not estimation: bol's invoices plus the purchase cost you entered. Net result per period, broken down by product and category.

Missing data is never counted as zero — anything we couldn't measure is shown separately instead of being hidden in the total.

Order Profit

REAL profit per order, from bol's invoice. Which order made money and which one melted away in shipping.

This is not order management — the Order Desk does that; here it is profit measurement.

Profit & Loss › Orders

Performance

Which product actually earns: realised profit per product. Invoiced, confirmed lines and still-estimated ones are shown separately; the cost comes from the batch price on the purchase order line.

Missing data is never counted as zero: a line without an invoice is flagged as an estimate, not hidden in the total.

Profit & Loss › Product

bol invoices

What bol's invoice really contains: commission, pick & pack, storage and return costs. Next to it, the LVB fee audit — it lists line by line what was charged under the wrong parcel class.

The tariff figures still need confirming, and you open the claim with bol yourself.

Reconciliation

A line-by-line diff between bol's invoice and your own order records. P&L assumes the invoice is right; here you verify it.

It shows the difference; you raise the dispute with bol yourself.

bol invoices › Reconciliation

VAT Summary

A VAT summary per period plus a CSV for your accountant, with sales, returns and commission separated out.

It is a DRAFT summary and does not replace a filing.

bol invoices › VAT

Cost Floor

The gate that stops the repricer from going below cost, next to a "losing money today" list: every offer that slipped under break-even.

The gate stops the repricer; it does not roll back a price you set by hand on bol.

My catalogue › Cost Floor

Account Health

Your performance indicators on one screen, so you see which threshold you're drifting toward while there's still time.

bol measures the indicators, we only read them — you cannot change the thresholds from our panel.

Alerts

Buy box loss, wholesaler price changes and stock running out are scanned regularly. The same event is not reported over and over.

You set the thresholds, and you can build your own rules — only fields we can genuinely measure are offered.

Top bar › Notifications

Multiple stores

Connect several bol stores to one account. Switch store from the picker at the top left and every screen filters to it; alerts arrive per store too.

Warehouse and wholesaler screens are store-independent — a box on the shelf does not care which store sold it.

Guide and support

A video guide explaining what each screen is for sits inside the panel. When you get stuck you open a support request from that same panel and read the answer there.

There is no live chat: support runs through the panel form or by e-mail.

Integrations

The panel talks straight to wholesalers that have an API: the price and stock list refreshes without uploading a file.

Today only wholesaler APIs can be connected. There is no carrier or accounting integration.

A panel in four languages

The panel, e-mails, PDFs and the extension in four languages: Turkish, English, Dutch and French. You can enter the French-speaking Belgian market in its own language.

French went through machine translation and was then reviewed. Legal texts (terms, privacy notice) stay in Turkish and English.

Mobile appComing soon

A warehouse app for Android and iOS: goods-in, picking in shelf order and instant order notifications.

Not published in the app stores yet. There is no offline queue, and the shipping label is not printed from the phone.